“Make it Simple, ask Make It Memorable, stomach Make It Inviting to Look at, nurse Make it Fun to Read” Leo Burnett
Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. CBS had a long running successful ad on The LAX Oakstone Rooftop Billboards for “The Amazing Race” show and recently The TNT Network went on The LAX Oakstone Rooftop Billboards with a Creative Ad Campaign in marketing their season of “Falling Skies”.
The Unconventional marketing Ad Campaign involved painting the roofs of three buildings that total over 100,000 square feet that are seen when you are landing at LAX Airport featuring colorful advertisements for the show. Anyone now landing at LAX is being treated to the unexpected LAX Oakstone Rooftop Billboards featuring the”Falling Skies” Ad from thousands of feet up! The ads are generating a significant buzz as people are talking about the unconventional ad campaign that is creating a stir both for the passengers landing at LAX, and for the Print Media who like to write about advertising that is outside the box. The LAX Rooftop Billboards will work perfectly for Advertisers that want a new buzz for their Ad Campaign.
The Oakstone Company created ” The LAX Rooftop Billboards”. (www.oakstonecompany.com)(Click the photo to view full size)